PROPELLER AI ✦ GROWTH & AUTOMATION STUDIO ✦ HEALTH · FITNESS · WELLNESS ✦ HYRO PROPOSAL ✦ ELECTROLYTE DRINK MIX · AUSTRALIA ✦ WEBSITE REDESIGN · GROWTH SYSTEMS ✦ PROPELLER AI ✦ GROWTH & AUTOMATION STUDIO ✦ HEALTH · FITNESS · WELLNESS ✦ HYRO PROPOSAL ✦ ELECTROLYTE DRINK MIX · AUSTRALIA ✦ WEBSITE REDESIGN · GROWTH SYSTEMS ✦ PROPELLER AI ✦ GROWTH & AUTOMATION STUDIO ✦ HEALTH · FITNESS · WELLNESS ✦ HYRO PROPOSAL ✦ ELECTROLYTE DRINK MIX · AUSTRALIA ✦ WEBSITE REDESIGN · GROWTH SYSTEMS ✦ PROPELLER AI ✦ GROWTH & AUTOMATION STUDIO ✦ HEALTH · FITNESS · WELLNESS ✦ HYRO PROPOSAL ✦ ELECTROLYTE DRINK MIX · AUSTRALIA ✦ WEBSITE REDESIGN · GROWTH SYSTEMS ✦

Prepared for HYRO

A Brand This Strong Deserves a Website That Proves It.

2.5 million sticks served. 75,000 customers. Forbes, Sunrise, 9News. The product is exceptional — the digital presence is not keeping pace. That changes here.

Gaps Identified

Strategic Improvements

0M+

Sticks Already Served

Brand Ready to Elevate

Read the Proposal →Preview the Website →

propellerai.io · Growth & Automation Studio for Health, Fitness & Wellness

01 · Understanding the Brand

The Product. The Proof. The Missed Opportunity.

HYRO is not a startup. It is a brand with 2.5 million sticks served, 75,000 customers, a 4.7-star average across 1,200+ verified reviews, and media coverage in Forbes, Sunrise, 9News, The Daily Telegraph, and Marie Claire. It has a credible ambassador roster — an Olympian, NRL players, a performance dietitian, and one of Australia's most followed wellness creators. The formula is clean: 500mg sodium, 250mg potassium, 100mg magnesium. Zero sugar. Natural ingredients. Science-backed.

The product is exceptional. The digital execution does not reflect it.

The current site uses a generic Shopify template that could belong to any supplement brand on the market. The hero leads with a discount, the subscription offer is buried, the science is an afterthought, and the ambassador roster — which represents a significant investment — is displayed in a carousel at the bottom of the page that most visitors never reach. HYRO has built something rare. The website has not caught up.

2.5M+ Sticks Served75,000+ Customers · 4.7★Forbes · Sunrise · 9News · Marie Claire

02 · The Cost of Staying Still

What the Current Site Costs Every Day.

Visual Identity

The current site uses a generic Shopify theme with standard red accents. Nothing visually signals premium wellness brand. LMNT, AG1, and Momentous have all invested in distinctive visual languages. HYRO has a compelling story — the site looks like any other electrolyte brand on the market.

Hero Conviction

'Life's better when you're hydrated' is the kind of line that disappears immediately. A brand with an Olympian ambassador and Forbes coverage can afford to lead with far more force. The hero CTA leads with a discount — which trains the first-time visitor to evaluate HYRO on price before the brand has had a moment to establish itself.

Subscription Architecture

AutoShip is the most commercially significant offer on the site and it is treated as a secondary toggle in the buy box. For a daily habit product, the subscription offer should be the hero — not an afterthought. Every day this is buried is a day of LTV and MRR that compounds away.

Social Proof Design

1,200+ reviews exist. The media logos appear once and are never seen again. The ambassador roster — which includes credible, expensive talent — sits in a carousel at the bottom of the page that most visitors on mobile never scroll to. Social proof is scattered, under-designed, and under-leveraged throughout.

Science & Differentiation

The comparison chart and the science page exist but feel like supplementary content rather than primary conversion architecture. In a category where trust is the purchase trigger — especially under Australian health claim regulations — the '10,000+ scientific studies' line needs far more visual and structural weight.

Audience Targeting

The site speaks to everyone equally — athletes, office workers, parents, endurance runners. This distributes the message across too many personas and creates depth for none of them. LMNT built a brand by being specifically for one kind of person. HYRO has that audience. The site does not speak to them directly.

Mobile Experience

The majority of DTC health brand traffic is mobile-first. The current experience is functional but not exceptional. The product visuals do not register at mobile scale. The buy box does not adapt. The sticky header is cluttered. 'Competent' is not the standard HYRO's product quality deserves.

— Seven gaps. Each one a daily cost. Every one of them — addressed in the redesign.

03 · Without & With

The Difference a Redesign Makes.

	Without	With
Visual Identity	Generic Shopify template — could belong to any supplement brand.	Dark, premium, athletic design positioned in the same tier as LMNT, AG1, and Momentous.
Hero	Discount-led hero that trains the visitor to evaluate on price before trust is built.	Conviction headline above the fold — brand authority before offer, story before CTA.
Subscription	AutoShip buried in the buy box as a secondary toggle.	Subscription positioned as the hero commercial offer — full section with benefits, price per stick, and social proof.
Science	Comparison chart and science page exist but are not part of the conversion journey.	Science integrated into the page flow — electrolyte dosing, 10,000+ studies, ingredient cards positioned where they build trust.
Ambassadors	Carousel at the bottom of the page. Most mobile visitors never see it.	Editorial grid — names, roles, handles — positioned as a signal of brand credibility, not an afterthought.
Mobile	Functional but not built for the device where most DTC traffic arrives.	Mobile-first across every section — sticky nav, responsive product cards, thumb-friendly CTAs, correctly scaled typography.
Social Proof	Reviews exist. Media logos appear once. Both disappear before the visitor reaches the buy decision.	Reviews, media logos, and star ratings placed at the moment the visitor is deciding — not at the top and gone.

— The same HYRO. Now with a presence that matches what it has built.

04 · Strategic Vision

From Credible Brand to Category Authority.

Premium First, Offer Second

The redesign reverses the current priority order. Brand identity and authority are established before the discount is offered. A visitor who arrives at HYRO's new homepage understands, within the first scroll, that this is not a generic electrolyte brand competing on price. The offer exists — it is just no longer the first thing they see.

Subscription as the Business Model

AutoShip is HYRO's most powerful revenue mechanism. It is not a feature — it is the commercial model. The redesign gives it a full hero section: benefits, price per stick, social proof, and a single clear CTA. Every visitor who does not understand the subscription offer is a compounding LTV loss. That gap is closed.

Science as Conversion Architecture

The electrolyte science that differentiates HYRO from Hydralyte, Powerade, and generic sachet brands is the most underused asset on the current site. In the redesign, the formula — 500mg sodium, 250mg potassium, 100mg magnesium — and the 10,000+ study claim are woven into the purchase journey, not siloed in a separate page.

Growth Systems That Compound

The website is the foundation. The systems that compound on top of it — email and SMS nurture, client reactivation, AI Front Desk — are what transform a well-designed DTC site into a revenue infrastructure that runs without manual intervention. This redesign is the beginning, not the ceiling.

05 · 12 Strategic Improvements

What Now Exists — and What It Does.

Visual Identity

Dark, Athletic, Premium — A Design That Matches the Product.

The generic Shopify template is replaced with a deep navy design system — a visual language built around the same aesthetic tier as LMNT, AG1, and Momentous. Coral and gold accents. Bebas Neue display type. Cinematic product placeholders. Every pixel signals 'premium wellness brand' before a word is read.

The first impression that earns the second scroll.

Hero Section

Conviction Above the Fold — Brand Before Offer.

The hero opens with a direct, confident claim — 'Stop Drinking Water. Start Drinking Smart.' — supported by the statistic that 80% of Australians are chronically dehydrated. Trust pills, media proof, and a clear CTA follow. The discount exists — it is just no longer the door.

The message that makes a visitor feel seen before they have scrolled.

Announcement Bar

2.5 Million Sticks — Stated Before the Page Begins.

A scrolling marquee bar above the navigation carries the most powerful social proof number HYRO has. It sets a frame of scale and credibility before a visitor has engaged with a single section.

Forty-eight pixels of authority that the current site does not use.

Subscription Section

AutoShip — Positioned as the Hero Commercial Offer.

The subscription offer now has its own full section: AutoShip & Save 50%, price per stick at $1.83, five named benefits, and a primary CTA. The visitor who would have missed the toggle in the buy box now understands exactly what they are opting into and why.

The section that converts one-time buyers into recurring revenue.

Product Architecture

Six Flavours — Each with Gradient Identity, Rating, and Price.

Watermelon, Blackcurrant Crush, Lemon Lime, Orange Mango, Tropical, and Variety Pack are each given a distinct cinematic gradient identity card. Reviews, price, and a Shop Now CTA are on every card. Each flavour has its own visual fingerprint — no two look the same.

The architecture that meets every buyer at their entry point.

Science Section

500mg. 250mg. 100mg. — The Formula, Given Its Proper Place.

Sodium, Potassium, and Magnesium are each given an ingredient card with dosage, mechanism, and clinical context. The 10,000+ studies line is a section headline, not a footnote. The comparison table positions HYRO against sports drinks and generic electrolytes in a format the visitor can read in four seconds.

The education that makes every other brand look like a shortcut.

Ambassador Grid

Eight Names — Placed as a Credibility Signal, Not an Afterthought.

Sarah's Day, Quade Cooper, Blake Edwards, Reuben Garrick, Daly Cherry-Evans, Jessica Spendlove, Kendrick Louis, and Dan Churchill are displayed in an editorial text grid — name in display type, role in coral, handle in stone. No carousel. No chance of being missed on mobile.

The right names, in the right place, earning trust before the sale.

Social Proof Architecture

1,200 Reviews — Placed at the Decision Point.

Three verified customer reviews are placed in a card grid directly before the ambassador section. The star rating summary and review count are displayed in the section header. Gold stars. Verified badge. The trust signal arrives precisely when the visitor is weighing whether to act.

The proof that converts curiosity into confidence.

Media Credibility Bar

Forbes. Sunrise. 9News. — Visible Throughout the Journey.

The As Seen In bar is placed immediately below the hero — before the visitor has made a single decision. Forbes, Sunrise, 9News, The Daily Telegraph, news.com.au, and Marie Claire are displayed as contained badge lockups. The media credibility is structural, not decorative.

The external validation that no competitor can manufacture.

Comparison Table

HYRO vs Sports Drinks vs Generic Electrolytes — Seven Rows, One Winner.

Zero sugar, no artificial sweeteners, 500mg sodium, 250mg potassium, 100mg magnesium, natural flavours, science-backed formula — all mapped against the competition in a clean four-column table. The HYRO column is highlighted in coral. The result is visible before the visitor has finished reading the first row.

The proof that no one else in this category can match on every dimension simultaneously.

FAQ Infrastructure

Six Questions. Six Answers. Zero Hedging.

What makes HYRO different. When to take it. Sugar and sweeteners. Caffeine. Dehydration signs. Refund policy. All six are answered completely, written from a position of confidence, in a smooth accordion that does not require a click to navigate.

The transparency that removes the last objection.

Mobile Optimisation

Every Section Built for the Device Where Most DTC Traffic Arrives.

Sticky navigation with hamburger overlay. Responsive product grid. Subscription section reflows to single column. Ambassador grid stacks to two columns. Comparison table scrolls horizontally. Typography scales correctly at every breakpoint. The visitor arriving from HYRO's Instagram story has the same experience as the desktop visitor.

The platform where HYRO's audience actually shops.

The Design · Live Preview

See It Yourself.

This is HYRO's redesigned homepage — built, live, and ready to present. Walk through every section. The conviction hero. The subscription architecture. The science built into the purchase journey. The ambassador grid. This is what HYRO looks like when its digital presence matches the brand it has built.

Open the Website Preview →

Built by Propeller AI · Delivered in days · Yours to launch

Photography and imagery shown on the preview site are for layout and concept purposes only. All contact details, prices, and statistics are illustrative placeholders — final content will be updated with information provided by HYRO before launch.

06 · Why Propeller AI

Precision. Clarity. Delivered.

Built for Health & Wellness — Only

Propeller AI does not work with restaurants, law firms, or generalist brands. Health, wellness, and fitness is the only space we operate in — which means every design decision, every conversion mechanism, and every system we build is informed by how this specific audience thinks, searches, and builds trust. HYRO's customers are educated, brand-conscious, and sceptical of empty claims. We know how to earn their confidence.

Designed for Conversion, Not Just Aesthetics

Every section of the HYRO redesign was built around one question: what does a person who finds HYRO through Instagram, a podcast, or a Google search need to see, understand, and feel to place their first order — and subscribe? Beautiful is not sufficient. Every element earns its place.

Strategy Built Into Every Layer

The subscription section placement. The science woven into the purchase journey. The ambassador grid designed to be seen on mobile. The comparison table highlighting HYRO in coral. None of these are aesthetic choices — they are conversion decisions engineered from the first section to the last.

Complete Delivery. No Agency Runaround.

Design, copy strategy, development, and growth systems — delivered as one coherent package. One point of contact. One clear deliverable. Timelines agreed in advance and always honoured. HYRO does not need to coordinate between a designer, a copywriter, and a developer. One studio. Everything.

— The discipline that makes the difference visible.

07 · The Investment

Two Ways to Engage.

Fixed · One-Time

Website Redesign

$9,800 USD

Scoped to HYRO's exact requirements

— Complete website redesign and build
— Dark, premium visual identity — positioned against LMNT, AG1, and Momentous
— Conviction hero with brand-first architecture
— AutoShip subscription section — positioned as the hero commercial offer
— Six-flavour product grid with cinematic gradient identities
— Science section — ingredient cards, dosage, 10,000+ study claim, comparison table
— Ambassador editorial grid — eight names, roles, and handles
— As Seen In media bar — Forbes, Sunrise, 9News, Marie Claire, and more
— Social proof section — three verified reviews at the decision point
— Full FAQ — six questions, six complete answers
— Full mobile optimisation throughout
— Full ownership on delivery — no lock-in

Enquire About This Tier →

Ongoing · 30-Day Notice Period

Growth Retainer

from $500 USD /mo

— Email & SMS nurture sequences
— Client reactivation campaigns
— AI Front Desk / Voice system
— Continuous site optimisation
— Monthly performance review
— Ongoing copy and design iterations
— Priority support
— All assets remain yours — cancel anytime

Discuss Retainer →

Website: 50% deposit to confirm · 50% on delivery · 2–3 weeks from deposit

Growth retainer is entirely optional — add it any time after launch, or not at all.

Full asset ownership transfers to you on completion — no dependencies.

Beyond the Website

The Systems That Compound.

The website is the foundation. The Propeller AI Growth Retainer layers the systems that keep HYRO's revenue growing without manual intervention — email and SMS nurture that converts first-time buyers into subscribers, client reactivation that recovers lapsed customers automatically, and an AI Front Desk that handles enquiries around the clock. These are not features. They are infrastructure.

Email & SMS Nurture

Automated sequences that guide a new subscriber through HYRO's product range, educate on the electrolyte science, and convert them into repeat buyers — without a single manual send.

Client Reactivation

A system that identifies customers who have not repurchased within a defined window and re-engages them with precision timing, personalised copy, and a specific incentive. The revenue that would otherwise be lost — quietly recovered.

AI Front Desk

A conversational AI layer that handles product questions, subscription queries, and order support around the clock — giving HYRO the responsiveness of a full customer service team at a fraction of the cost.

08 · Next Steps

Three Steps to a Live Site.

The site is already built. The only thing standing between HYRO and a digital presence that matches its product is one conversation.

Preview the Website

Open the live redesign and walk through every section. This is not a mockup — it is a working demonstration of what HYRO's digital presence can be.

Open Preview →

Book a Discovery Call

30 minutes to walk through the proposal together, answer every question, and agree on scope and timeline. No commitment required.

Book a Call →

Build Begins Within 48 Hours

Once scope is confirmed and deposit received, work begins inside 48 hours. The complete redesign is delivered within the agreed timeline — always.

Every week the current site is live is a week the brand's credibility falls short of the product behind it. The redesign is ready. The question is when to launch it.

Start the Project.

Book a 30-minute discovery call. No commitment. No pressure.

Start the Project →Open the Preview →